What makes a good hospitality website? Lots of cafes, restaurant and bars in Perth managed to create really memorable websites. So we looked through a number of striking hospitality industry websites in Perth and noticed some common features.
Visual appeal
Successful websites are visually appealing. Images used on the site make your mouth water. Food photography plays an enormous part in attracting visitors and arousing desire to taste the dishes. Most restaurant website designers use food photography to focus on their menu, services and special offers. Cafés and restaurants web design featuring catchy images simply mesmerize visitors and keep them interested.
Responsive web design
One quality of a good website is mobile friendly, as more people are beginning to use mobile devices, like smartphones and tablets, for browsing. Responsive web design provides an optimal viewing experience across a wide range of devices. are keeping up with the time and designing responsive layout adapted to different viewing environment.
Usability
One common feature we see of successful hospitality websites is the ease of use. The sites are easy to read, navigate and understand. Good website designers understand that successful website design is not only visually appealing but user friendly as well. Menu, services, location and other information that visitors what to know are found on the most obvious place.
Search Engine Optimisation
The most successful websites of cafes, restaurants and bars in Perth are search engine optimised. It would be good if website designers ensured sites are search engine friendly so that when visitors do the browsing, their sites lie in top of the search list. However the fact is that most website designers have very little experience or knowledge of SEO and best practice in this regard is to “build the website with SEO included from the ground up” for best results. If rankings on Google are important to your business then it’s advised you apply due diligence when sourcing an SEO company as getting SEO outsourced overseas is the first biggest fail.
Social Media Integrated
Facebook, Twitter, Pinterest, YouTube and other social media platforms are great way to attract more people to visit your place. understand that social media allow hospitality businesses to easily connect with customer, get feedback and promote their services online.
e-Commerce Integrated
It is quite noticeable that effective websites use e-commerce integration on their sites. Perth Cafes, restaurants and bars use their websites not only for describing their services, featuring menus, specials promo or providing online reservation; they also sell their dishes online.
Handy Links for Quality Web Designers
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Website is one of the most important factors in marketing. Customers are on the net most of the time and normally rely on search engine to get information. The purpose of a good hospitality website is primarily to attract customer to visit the place. Effective website guides the customer to buying decision.
The best website designers know that a good web design is both visually pleasing and useful. Their job is to make the website pleasurable that potential customer find themselves addicted to it, they make the screen look so delicious you want to eat them. Website designers have great responsibility of diverting the customers to your restaurant. If you have an existing site, or plan to develop one in the near future, it is important that you select a website designer, who has the experience, expertise and also an outstanding portfolio.
